Titan
Factory 1st April 2006
Septimo Piso, 8th April 2006
It was a fairly interesting perspective from which to consider the events of Saturday night. The week before Titan had played what must now be considered as a warm up gig at Factory in front of a crowd of no more than 50 people. Here, 7 days later, crowds lined up both sides of the dodgy entrance to the seventh floor golf driving range which proved to be an excellent and striking venue on a blustery night. In order to establish a framework for comparison the ‘Marketing 101’ handbook will be used. The 4Ps can prove an insight to why one week is such a spectacular success, while the previous week, although an entertaining night for a small crowd, must have been a financial disaster:
Product – 1. A+B and Titan missing two important members. Maria Daniella providing backing vocals and Jay de la Cueva on bass
2. seven bands filling a nights entertainment with a wide variety of performances, including the core of the ‘Nuevos Ricos’ label.
Place - 1. Factory a small venue with ‘reserved’ signs placed on every seat and table before anyone had arrived and a tree in the middle that, although cute, does little for the view.
2. Top floor with a cityscape panorama. The bands playing on the upper gallery of the driving range with a comfortable bar beneath. The artificial turf of the range providing a festival in the city type feel, with a VIP section available at a price.
Promotion – 1. Event flying at venue and some myspace.com event emails.
2. Radio announcements and flying around a number of venues plus myspace.com networking.
Price - 1. 300 pesos on the night with 10 free beer vouchers.
2. 150 pesos on the night (300 peso VIP)
#Pre-event prices are not worth mentioning as ‘Smartticket’ seems to have a business model which actually tries to stop you getting tickets.
Putting these basic points together it is no wonder the vibe of the events was such a striking contrast. But given the quality of Titan’s music it was merely a different type of positive experience. The second surely represents the kind of value for money that promoters in the DF should be looking to provide for local music fans to encourage them to appreciate home grown talent as much as better marketed music coming from the US and Europe.
www.myspace.co/titantitan
www.nuevosricos.com
Factory 1st April 2006
Septimo Piso, 8th April 2006
It was a fairly interesting perspective from which to consider the events of Saturday night. The week before Titan had played what must now be considered as a warm up gig at Factory in front of a crowd of no more than 50 people. Here, 7 days later, crowds lined up both sides of the dodgy entrance to the seventh floor golf driving range which proved to be an excellent and striking venue on a blustery night. In order to establish a framework for comparison the ‘Marketing 101’ handbook will be used. The 4Ps can prove an insight to why one week is such a spectacular success, while the previous week, although an entertaining night for a small crowd, must have been a financial disaster:
Product – 1. A+B and Titan missing two important members. Maria Daniella providing backing vocals and Jay de la Cueva on bass
2. seven bands filling a nights entertainment with a wide variety of performances, including the core of the ‘Nuevos Ricos’ label.
Place - 1. Factory a small venue with ‘reserved’ signs placed on every seat and table before anyone had arrived and a tree in the middle that, although cute, does little for the view.
2. Top floor with a cityscape panorama. The bands playing on the upper gallery of the driving range with a comfortable bar beneath. The artificial turf of the range providing a festival in the city type feel, with a VIP section available at a price.
Promotion – 1. Event flying at venue and some myspace.com event emails.
2. Radio announcements and flying around a number of venues plus myspace.com networking.
Price - 1. 300 pesos on the night with 10 free beer vouchers.
2. 150 pesos on the night (300 peso VIP)
#Pre-event prices are not worth mentioning as ‘Smartticket’ seems to have a business model which actually tries to stop you getting tickets.
Putting these basic points together it is no wonder the vibe of the events was such a striking contrast. But given the quality of Titan’s music it was merely a different type of positive experience. The second surely represents the kind of value for money that promoters in the DF should be looking to provide for local music fans to encourage them to appreciate home grown talent as much as better marketed music coming from the US and Europe.
www.myspace.co/titantitan
www.nuevosricos.com
